Thu Sep 26 13:26:38 UTC 2024: ## Southwest Airlines Delays Assigned Seating, Will Keep Free Bags
**Dallas, TX** – Southwest Airlines announced Thursday that it will delay its move to assigned seating, with the new system not launching until early 2026. The airline had previously stated that passengers would be able to book assigned seats in late 2025, but the implementation of premium seating will take more time than expected.
Southwest, known for its open seating model, will introduce reserved seats and premium seating as part of a broader strategy to improve profitability. The airline has faced pressure from activist shareholder group Elliott Investment Management to make changes.
Despite the delay, Southwest CEO Robert Jordan reiterated that the airline will continue to offer free checked bags for up to two bags per passenger. This policy has been cited as a key reason for customer loyalty and the airline believes that charging for bags would negatively impact demand.
The airline also announced plans to partner with foreign airlines, starting with Icelandair next year. This will allow Southwest passengers to book overseas flights for the first time.
In other news, Southwest will be spending $2.5 billion on a share repurchase program. The announcement caused shares of Southwest to rise over 6% in premarket trading.
The airline is facing a period of transition as it navigates changes to its business model. While the delay in assigned seating may disappoint some passengers, Southwest is focused on implementing these changes thoughtfully and strategically.
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