Thu Sep 26 13:20:53 UTC 2024: ## Southwest Airlines Delays Assigned Seating, Sticks to Free Baggage Policy
**DALLAS, TX** – Southwest Airlines has announced a delay to its long-awaited move to assigned seating, pushing the rollout back to early 2026. The airline had initially planned to introduce assigned seats in late 2025, but the new timeline reflects the time needed to reconfigure aircraft for premium seating, a new offering for the airline.
Despite pressure from activist investors, Southwest will continue to offer free baggage check for the first two bags, citing its popularity with customers. This decision comes despite the airline industry collecting billions in baggage fees.
“Bags fly free’ is cited as the number one issue in terms of why customers choose Southwest,” CEO Robert Jordan said in July.
The airline also outlined plans for partnerships with foreign airlines, starting with Icelandair in 2024. This move expands Southwest’s international reach, offering passengers the opportunity to book overseas flights.
The news was met with positive response from investors, with shares rising over 6% in premarket trading. The company also announced a $2.5 billion stock repurchase program.
While Southwest’s decision to delay assigned seating may disappoint some passengers, the airline maintains that its focus on improving efficiency and customer satisfaction will remain paramount. The delay allows for a more comprehensive implementation of changes, including premium seating and international partnerships, while maintaining its iconic “Bags Fly Free” policy.
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