Thu Sep 26 13:00:06 UTC 2024: ## Hoka and Reformation Team Up for Elevated “Dad Sneaker” Collection
**Los Angeles, CA** – Athleisure continues to dominate the fashion scene, and sneakers are no longer just for the gym. Hoka and Reformation have joined forces to release a limited-edition “dad sneaker” collection that blends comfort with style. The collaboration takes Hoka’s popular Mach 6 running shoe and infuses it with Reformation’s signature vintage-inspired aesthetic.
The collection features three colorways: “Syrah” (wine red), “Eggnog” (cream), and “Flint Grey” (muted taupe), all with three different lace options – red, off-white, and baby blue. The softer color palette marks a departure from Hoka’s usual maximalist, neon-heavy designs.
“What’s fun about this collab is that our brands are so different from one another,” said Alison Melville, Reformation’s chief innovation officer. “The goal was to take the comfort and athletic performance Hoka is known and trusted for and bring it life through a true fashion lens.”
The Hoka x Reformation Mach 6 LS sneakers are lightweight, supportive, and cushioned thanks to a supercritical foam insole. They also feature Hoka’s durable rubber outsole for long-lasting wear.
The collection is designed for the “everyday athlete,” with a focus on comfort and style. The sneakers pair effortlessly with workout gear, dresses, and skirts, making them perfect for a variety of activities, from a morning jog to brunch with friends.
“Both of our brands are driven by distinct identities and a strong sense of community,” said Travis Wiseman, Hoka’s director of product for lifestyle footwear. “Reformation’s beloved aesthetic and commitment to sustainability perfectly complement Hoka’s focus on comfort and performance, resulting in a vintage-inspired style that celebrates movement in all its forms.”
The collection is available in women’s sizes 5 through 11 on both the Reformation and Hoka websites, and in select Reformation and Nordstrom stores. The sneakers are priced at $160.
First Piper 