Thu Sep 26 15:04:00 UTC 2024: ## Lego Levels Up Creativity with New Workshops for Kids
**[City, State] -** Lego is launching new workshops designed to boost children’s creativity, combining in-person experiences with online events hosted by gaming influencer Kennedy Rose. The workshops, part of Lego’s ongoing commitment to championing girls’ creativity, will feature different themes throughout the year, including Entertainment, Space, Imagination, and now, Gaming.
The in-store workshops will be held at select locations next month, offering hands-on activities for young builders. The online events will provide an interactive platform for kids to engage with the gaming theme.
This initiative further highlights Lego’s commitment to remaining agile in a changing retail landscape. The company has already introduced new store formats featuring interactive elements like the Brick Lab, which allows customers to build virtually, and a storytelling table for adult Lego enthusiasts.
Lego is also focused on environmental sustainability. The company has pledged $1.4 billion to its sustainability efforts, including the Supplier Sustainability Programme aimed at reducing its carbon footprint. This initiative includes increasing the purchase of sustainable materials and optimizing the supply chain network for greater efficiency.
These efforts demonstrate Lego’s commitment to connecting with consumers in innovative ways, both online and in-store, while prioritizing sustainability and environmental responsibility.
First Piper 