Thu Sep 26 15:04:04 UTC 2024: ## Japanese Real Estate Developer Lead Real Estate Co. Ltd. Makes Strides in Luxury Housing and Hotel Market

**TOKYO, Sept. 26, 2024 (GLOBE NEWSWIRE)** – Lead Real Estate Co., Ltd. (Nasdaq: LRE), a Japanese developer of luxury residential properties, is gaining traction in both the real estate and hotel markets. The company, which operates across Tokyo, Kanagawa prefecture, and Sapporo, was recently featured in Nikkei Money, a prominent Japanese asset management magazine.

**Diversified Business Model: From Luxury Homes to Global Hotel Expansion**

Lead Real Estate, founded in 2003, boasts a diverse business model centered on luxury real estate. The company specializes in planning, developing, and selling premium condominiums, residential buildings, and single-family homes in prime locations. In addition, they engage in commercial real estate planning, development, investment, renovation, and revitalization, as well as operate extended-stay hotels and own luxury real estate and office space in the US and the Philippines.

**Focus on Long-Term Stability and Brand Value**

Lead Real Estate prioritizes long-term stable operations over short-term earnings. Their “Excellence Series” and “More Excellence Series” luxury residences focus on highly convenient areas and are meticulously designed to maximize their appeal. The company’s investment real estate business features the “Excelsior Series,” a collection of designer condominiums targeting the upper-middle class and above. While limited in number, the company carefully curates these properties to enhance brand value and achieve long-term stability.

**Leveraging Digital Transformation and a Global Clientele**

The company embraced digital transformation early on and continues to focus on innovative real estate solutions. Their “GLOCALY” platform, launched in 2021, provides a seamless online experience for global clients, leveraging AI chatbots, video communication, and online identity verification. In addition, Lead Real Estate developed an AI-powered translation service for real estate documents, allowing for efficient communication with international clients.

**High-Occupancy Hotels Capture Inbound Demand**

Since 2022, Lead Real Estate has been expanding its “Ent Terrace Series” of directly managed hotels and inns. With a focus on local economic contributions and tourism, the company has seen rapid growth, driven by increased inbound demand. Currently, they operate six locations in central Tokyo, including Akihabara and Asakusa.

The “Ent Terrace Series” features a unique hotel format, offering spacious rooms equipped with dining areas, kitchens, and workspaces to cater to both business travelers and families. The high level of privacy, security, and Japanese hospitality, combined with strategic locations, has resulted in exceptional occupancy rates exceeding 90% in some months.

**A Global Vision for the Future**

With a successful listing on the NASDAQ Global Market in 2023, Lead Real Estate is poised for further growth. The company plans to expand the “Ent Terrace Series” to 20 locations in the short term and 100 locations within six to seven years. Future expansion includes new hotels in New York and London, leveraging the company’s strong foothold in the global market.

Lead Real Estate is committed to enhancing its position in both the luxury real estate and hotel industries, while contributing to society and the environment through responsible ESG initiatives.

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