Thu Sep 26 14:00:00 UTC 2024: ## Essential Google Search Console Metrics for SEO Success

**SEO newcomers, take note!** This article outlines key technical SEO metrics you need to monitor in Google Search Console, as explained by a seasoned SEO expert.

**Understanding your content’s visibility:**

* **Indexed Pages:** Track the number of pages Google has successfully indexed. Watch for fluctuations, not just the end-of-month snapshot. A decrease in indexed pages usually indicates a problem.
* **Pages Not Indexed:** This report reveals why Google hasn’t indexed certain URLs. Common culprits include indexing errors, robots.txt issues, and server errors.
* **Video Indexing:** Monitor video indexing progress and troubleshoot reasons for rejection, as many companies are now investing in video SEO.

**Keeping track of important technical aspects:**

* **XML Sitemaps:** Watch for errors in XML sitemaps, particularly for larger websites. This can impact crawling efficiency and prevent new content from being indexed.
* **Mobile Core Web Vitals:** These metrics are crucial for SEO success. Focus on improving mobile performance and use the “Why are mobile URLs not good” report to pinpoint issues.
* **Desktop Core Web Vitals:** While mobile performance takes priority, monitor desktop metrics as well, especially for B2B companies with a primarily desktop audience.

**Boosting your search visibility with structured data:**

* **Enhancements:** This section tracks URLs with structured data, like schema markup. Monitor the status of your enhancements and fix any errors to ensure your site is eligible for rich snippets and special search features.

**Don’t forget to track:**

* **Historical Data:** Google Search Console doesn’t provide extensive historical data, so it’s vital to manually track metrics in a spreadsheet. This allows you to identify long-term trends and potential issues.

**Pro-tip:** Regularly share technical SEO data with your developers to facilitate problem-solving and align development efforts with SEO goals.

**This article is a part of a series designed to help SEO professionals navigate the complexities of Google Search Console. Stay tuned for the next installment, which will delve into underutilized metrics within the “settings” section.**

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