Thu Sep 26 14:07:03 UTC 2024: ## Celtics Star Jaylen Brown Launches His Own Sneaker Brand, 741
**BOSTON, MASSACHUSETTS** – NBA Finals MVP Jaylen Brown has officially launched his own performance sneaker brand, 741, after turning down lucrative endorsements from major brands. Brown, known for his outspoken nature and desire for ownership, chose to pursue his own vision, stating, “The understanding of ownership and value is what’s important for the next generation of athletes. It’s time to think different and be different.”
Brown’s brand, inspired by his connection to numbers and frequencies, aims to represent independence, creativity, and ownership. The first shoe, the Rover, is available for pre-order and will ship in late November. Each sneaker collection will be limited edition, and other products will launch online and at select retailers on October 22nd.
741 differentiates itself by offering affordable pricing, with the Rover priced at $200 for men’s sizes and $70 for big kids’ sizes, a reported 40 percent lower than competitors. The brand also plans to pioneer a new economic model that gives athletes more control and opportunities in underserved communities.
Brown, who has been without a sneaker contract since 2021, was inspired by the late Kobe Bryant’s desire to start his own sneaker brand. “Kobe’s journey taught me about being fearless and pushing sports, along with society, to new heights. That’s the mindset I’m bringing to 741,” he said.
With 741, Brown aims to create a brand that embodies his values and offers a fresh alternative in the sneaker market. It remains to be seen how the brand will fare, but Brown’s passion and vision for 741 is undoubtedly a compelling force in the world of athletic apparel.
First Piper 