Thu Sep 26 14:34:05 UTC 2024: ## Yahoo Announces New Privacy Policy and Cookie Usage

**Sunnyvale, CA -** Yahoo has announced a new privacy policy and updated its cookie usage practices. The company clarifies that it now operates as part of the “Yahoo family of brands,” encompassing sites like Yahoo and AOL, as well as its advertising service, Yahoo Advertising.

The new policy outlines Yahoo’s intent to utilize cookies and personal data for personalized advertising, content recommendations, and other purposes. Users have the option to reject all cookies and the associated data usage by clicking “Reject all.” Alternatively, they can customize their choices by clicking “Manage privacy settings.”

Yahoo emphasizes that users can modify their preferences at any time through the “Privacy & cookie settings” or “Privacy dashboard” links accessible on all Yahoo sites and apps. Further details about Yahoo’s data usage can be found in their updated privacy policy and cookie policy.

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