Thu Sep 26 15:01:01 UTC 2024: ## eos Launches Sustainable, Plant-Based Vegan Lip Salve Collection
**NEW YORK -** eos, the beloved beauty brand known for its innovative lip care products, has launched a new Plant-Based Vegan Lip Salve collection, demonstrating its commitment to sustainability and consumer trends.
The collection, available in Strawberry, Mint, and Vanilla, boasts a nourishing formula enriched with upcycled olive squalane, shea butter, and cocoa butter. This 100% natural and cruelty-free formula is a welcome alternative for those seeking to avoid traditional lip balm ingredients like petrolatum, beeswax, and lanolin.
“‘Plant-based’ is a lifestyle and it transcends just the food category,” says Soyoung Kang, Chief Marketing & Innovation Officer at eos Products. “Consumers are more conscious about ingredients and environmental impact, and we’re proud to offer a natural, vegan option that delivers both performance and sustainability.”
Furthering its commitment to sustainability, eos has housed the new lip salves in 100% plastic-free, recyclable tins. Each tin holds the equivalent of three standard balms, minimizing waste.
“Tin packaging offers a luxurious, sustainable experience and allows consumers more control over their application,” says Jamie Sachs, Vice President, Product Marketing + Customer Innovation at eos Products. “It’s a win-win for both the planet and the user.”
The eos Plant-Based Vegan Lip Salve collection is the latest example of the brand’s ability to stay in tune with its active community, a key driver in its success.
“We keep an ear to the ground for feedback, emerging trends, and shifts in consumer values,” Sachs says. “Whether it’s creating new formats like our Plant-Based Vegan Lip Salves or developing exciting new flavors, we’re always looking for ways to improve the user experience while keeping things fresh.”
eos continues to disrupt the beauty market with its innovative approach, offering high-quality, fun, and affordable products that meet evolving consumer needs.
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