Thu Sep 26 13:00:00 UTC 2024: ## LeBron James Teams Up with Hennessy for a Limited Edition Cognac

**Los Angeles, CA** – NBA legend LeBron James is taking his love for celebration to the next level with a new collaboration with Hennessy, launching a special-edition bottle of cognac next week.

The “Hennessy Limited Edition by LeBron James” puts a unique spin on the iconic Hennessy V.S, featuring a portrait of James on the bottle, a new red and white sleeve, and his name etched in gold and white. The bottle comes in a specially designed gift box also showcasing James’ image.

“We are honored to partner with LeBron,” stated Hennessy in a press release. “Our mutual respect, shared drive for excellence, and commitment to pushing boundaries make this collaboration a celebration of greatness.”

James personally visited the Hennessy maison in Cognac, France, to witness the production and bottling process. The cognac itself remains the same beloved V.S. blend, crafted from hand-selected grapes and a blend of 40 eaux de vie.

In an interview with Rolling Stone, James revealed his passion for Hennessy and its role in both family celebrations and basketball milestones. He even shared a special Hennessy Margarita recipe he created for the Olympics.

As James enters his 22nd season, tying Vince Carter’s record, his love for the game keeps him motivated. “There’s always room for growth,” James said. “I’m motivated by the opportunity to still make an impact, to lead, and to keep winning at the highest level.”

The collaboration also marks his son Bronny’s rookie season in the NBA. James shared that a special Hennessy V.S. is being saved for Bronny’s 21st birthday or a future milestone, signifying a special moment for both father and son.

When asked about his advice for Bronny, James stressed the importance of staying focused, being himself, and most importantly, having fun.

As for his goals for the new season, James emphasized appreciating the moment, enjoying his time with his son, teammates, and fans. He plans to savor these special moments with a Hennessy V.S. by his side.

The Hennessy Limited Edition by LeBron James is set to launch next week.

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