Thu Sep 26 13:22:17 UTC 2024: ## Amul Celebrates “Laapataa Ladies” Oscar Nomination with a Butter-ific Topical
India’s official submission for the Best International Feature Film at the 2025 Oscars, “Laapataa Ladies,” is getting some love from a popular dairy brand. Amul, known for its witty topical illustrations, has released a special tribute to the film. The illustration features the two female leads of the movie, with an Oscars statue placed between them, all holding butter and enjoying buttered bread slices.
The text on the topical playfully references Amul’s famous butter, saying “Never Laapataa [missing] in bread,” while also incorporating the movie’s title. The bottom line reads, “Amul. Ladies love it,” further connecting the brand to the film’s theme.
This isn’t the first time Amul has used its platform to celebrate important cultural events. The brand recently celebrated the Indian music win at the Grammys 2024 and the controversy surrounding Coldplay’s concert ticket sales.
The “Laapataa Ladies” topical has sparked positive reactions online, with Netflix India’s official Instagram page reacting with a witty comment, “A buttery toast to a beauti-phool cast.” This humorous nod to the film’s success showcases Amul’s knack for creating engaging and relevant content.
First Piper 