Wed Sep 25 07:00:00 UTC 2024: ## Spotify’s Festive Phone Booths Ring in Early Holiday Shopping Season

**London, UK** – Spotify Advertising is kicking off the holiday season early with a unique OOH experiential campaign in London, transforming iconic red phone booths into miniature winter wonderlands. The playful “Q4 is Calling” activation, running this week at Dentsu, The Drum Live!, and Publicis, encourages marketers to embrace audio and video for their holiday campaigns.

Stepping into the snow-covered booths, visitors are greeted by a ringing phone. Picking up the receiver triggers a range of unique Q4 planning insights delivered by Spotify’s AI-powered DJ, Xavier “X” Jernigan, as well as fun surprises like a personal dance party.

The campaign underscores Spotify’s growing influence during the holiday season, with data showing that listeners begin streaming festive playlists as early as September, and one in four Spotify users start their holiday shopping in October.

“As the world’s leading home-screened app, Spotify is perfect for busy marketing periods like Q4,” says Ed Couchman, Head of Northern Europe Sales at Spotify. “Advertisers need to get started on their festive campaigns now to effectively reach these audiences while they’re in this festive mindset and planning their shopping.”

The campaign highlights the power of audio and video for holiday marketing, emphasizing how combining these formats increases purchase intent by 2.2x compared to audio alone.

Spotify data also reveals a strong correlation between the platform and brand engagement, particularly among Gen Z, who are increasingly turning to Spotify for their music and podcast fix. 57% of Gen Z listeners say brands who advertise on Spotify are trustworthy, and these users are 27% more likely to participate in Black Friday shopping.

“Gen Z is our fastest-growing cohort in music and podcast listening on Spotify,” adds Couchman. “We believe it’s because we offer something different: a deeper, more intimate understanding of this generation through the music, podcasts, playlists, and fandoms that form the immersive soundtrack of their lives.”

For marketers seeking to reach Gen Z, Spotify’s Creative Lab recommends ads with a clear message, the right context, and a clear call to action.

With over 100 million tracks, six million podcast titles, and 350,000 audiobooks, Spotify provides a platform for reaching audiences deeply engaged in the content.

“As digital audio continues to boom, it’s critical marketers understand the impact of their digital audio investments,” concludes Couchman. “With Spotify Ad Analytics, advertisers can access full funnel measurement solutions across podcasts and music to unlock greater impact.”

**For more Q4 campaign inspiration, marketers can reach out to their Spotify representative and request a copy of the Q4 Activation Guide.**

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