Wed Sep 25 10:00:00 UTC 2024: ## Sköna Agency Celebrates 20 Years of Success: Grit, Storytelling, and Empowering Others Drive Long-Term Growth

**SAN FRANCISCO, CA -** Sköna, a B2B creative agency specializing in marketing, branding, and design for tech companies, is celebrating its 20th anniversary. Founder and CEO Jenny Sagstrom reflects on the agency’s journey, highlighting the key lessons learned and the elements that have driven its continued success.

“The industry has evolved dramatically since I started with a Palm Pilot and projector,” Sagstrom says. “While technology has changed, the core of great advertising remains the same: understanding the problem, identifying the brand’s unique essence, and crafting creative strategies and executions.”

Sagstrom emphasizes the importance of personal growth and leadership evolution. “In the early days, I led by example, doing the work alongside the team,” she explains. “But as the business matured, I realized the importance of long-term vision and delegated more, creating structures and processes to empower others.”

While keeping up with new technologies is crucial, Sagstrom believes soft skills remain the most important factor in hiring. “Storytelling ability is essential in today’s world,” she says. “I’ve always asked potential hires to rate their quirkiness on a scale of 1-10, as this reveals their storytelling ability and capacity for unexpected and insightful connections.”

Despite the competitive landscape, Sköna has thrived by maintaining a strong brand identity and focusing on delivering excellent work. “We may not have the budgets of the larger agencies,” Sagstrom admits, “but we have a reputation to uphold. This is why we’re still here after 20 years. Our best source of business is referrals and repeat clients.”

Looking to the future, Sagstrom is confident that Sköna will continue to thrive by focusing on empowering others, crafting compelling stories, and delivering excellence every day.

“Success isn’t just about keeping up with change,” she concludes, “it’s about staying grounded in what matters: human connection, great storytelling, and a commitment to doing good work.”

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