Wed Sep 25 10:01:48 UTC 2024: ## Mantis and LIBER8 Partner to Create UK’s First Digital Women’s Sports Content Marketplace

**London, UK – September 25, 2024** – Mantis, a leading provider of brand safety and contextual advertising solutions, has announced a strategic partnership with LIBER8, a specialist digital women’s sports content and media company. This collaboration will power LIBER8 Curate, the UK’s first digital marketplace dedicated to women’s sports content, offering brands precise targeting and premium content curation at scale.

The partnership addresses a critical gap in the digital media landscape, where coverage of women’s sports is fragmented and lacks consistent tagging, making programmatic buying and targeting difficult for brands.

LIBER8 Curate powered by Mantis offers brands a single point of access to reach women’s sports fans with granular precision. Mantis’ advanced AI technology analyzes the nuances of content, enabling ads to be delivered in contextually relevant locations, driving better results for brands in a privacy-focused and cookie-less environment.

This initiative comes at a time when women’s sports are experiencing significant growth. 39% of Gen-Z actively watch women’s sports, and 83% of brands are planning to increase their investments in the sector.

“As women’s sport continues to evolve, we are committed to looking at innovative ways in which we can help brands invest and accelerate the growth of this vertical,” said Kim Parker, LIBER8 founder. “LIBER8 Curate is pioneering a platform to connect brands with this new type of sports audience.”

“Women’s sports represent a growing and passionate audience and brands are starting to take notice – 83% of Fortune 500 companies are planning to increase their spending in this area,” said Benjamin Pheloung, Mantis general manager. “Through our collaboration with LIBER8, we’re providing brands with the tools they need to connect with this audience in a meaningful and brand-safe way.”

This strategic partnership marks a significant step towards creating a more inclusive and accessible digital landscape for women’s sports, empowering brands to connect with this growing and influential audience.

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