Wed Sep 25 08:00:00 UTC 2024: ## Jimmy Choo Takes to the Streets of London for Fall 2024 Men’s Campaign
**LONDON** – Luxury footwear and accessories brand Jimmy Choo is showcasing its fall 2024 men’s collection with a stylish campaign set against the backdrop of London’s iconic streetscapes. Model Kit Butler stars in the campaign, shot by photographer Alessio Bolzoni, featuring the brand’s popular Marlow shoe in various styles.
The campaign highlights the Marlow shoe’s versatility, showcasing its appearance as a loafer with a thick rubber sole, a classic derby style, and a sturdy moccasin. Butler is also seen carrying Jimmy Choo’s diamond-style handbag in both a large geometric leather shape and a classic tote style, showcasing the brand’s expanding men’s handbag category.
Earlier this month, Jimmy Choo announced Chinese actor, singer, and motorcycle racer Wang Yibo as its global brand ambassador. Creative Director Sandra Choi praised Wang Yibo for embodying the essence of the Jimmy Choo man, “confident and daring, with an inspiring zest for life.”
Wang Yibo, who has garnered over 40 million followers on Weibo, expressed his excitement at joining the Jimmy Choo family, stating that he has “always admired the creativity and craftsmanship of the collections.”
The campaign images capture the essence of Jimmy Choo’s contemporary, stylish aesthetic, set against the backdrop of London’s vibrant streets. The campaign is sure to generate excitement for the brand’s fall 2024 men’s collection, further solidifying Jimmy Choo’s position as a leading luxury brand for both men and women.
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