
Wed Sep 25 04:32:04 UTC 2024: ## Hyundai, Kia Team Up with Samsung to Supercharge Connected Car Experience
**SEOUL, South Korea** – Hyundai Motor Company and Kia Corporation have joined forces with Samsung Electronics to revolutionize the connected car experience. The three companies announced a strategic technology partnership aimed at seamlessly integrating software-defined vehicles (SDVs) with smartphones, positioning them as leaders in the evolving mobility ecosystem.
The partnership, solidified at a signing ceremony held at Samsung Electronics’ Seoul R&D Campus, will see Hyundai and Kia leverage Samsung’s ‘SmartThings’ platform to create a user-centric vehicle environment. By connecting vehicles with the global Internet of Things (IoT) platform, the companies aim to enhance mobility experiences, extending beyond transportation to encompass a wide range of services.
“Our goal is to enrich the mobility experience for Hyundai and Kia customers by offering personalized services that extend beyond transportation, seamlessly integrating vehicles with smartphones,” said Chang Song, President and Head of Hyundai Motor Group Advanced Vehicle Platform (AVP) Division.
The partnership promises a multitude of benefits, including:
* **Enhanced Vehicle Location Verification:** The integration with ‘SmartThings Find’ will offer a global vehicle location tracking service accessible via a crowdsourced network of Samsung Galaxy devices. This feature will benefit drivers in situations like misplaced vehicles or theft.
* **Simplified Account Registration:** Users will have the convenience of linking their existing Samsung Electronics accounts to their vehicle profiles, streamlining the registration process.
* **Personalized Services:** Hyundai and Kia plan to leverage the partnership to offer tailored services based on individual preferences, encompassing areas like healthcare, pet care, and vehicle interior customization.
“Through our collaboration with Hyundai and Kia, customers will experience the convenience of SmartThings not only at home but also in their vehicles, transcending space,” said Paul (Kyungwhoon) Cheun, President, CTO of DX Division at Samsung Electronics and Head of Samsung Research.
The partnership underscores the growing importance of the connected car market, with the three companies actively developing a next-generation infotainment system set to launch in 2026. This open ecosystem will allow external developers to contribute and create innovative applications for the SDV platform.
Hyundai, Kia, and Samsung Electronics are committed to delivering an unparalleled mobility experience, aiming to make every journey user-centric and enjoyable. This partnership marks a significant step towards a future where vehicles seamlessly integrate with our daily lives, offering a wide range of services and personalized experiences.