Wed Sep 25 09:00:00 UTC 2024: ## OxeFit Secures $17.5 Million in Funding Led by Celebrity Investors
**Carrollton, TX** – OxeFit, a company specializing in high-end fitness training systems, has announced the successful completion of a $17.5 million funding round, bringing their total funding to over $70 million since its inception in 2020. The round saw notable investments from entrepreneurs Dave Asprey and Anne Mahlum, who are joining a list of investors that includes professional athletes like golfer Dustin Johnson, soccer player Harry Kane, and Dallas Cowboys quarterback Dak Prescott.
OxeFit’s technology utilizes artificial intelligence to track user progress and provide personalized feedback, offering users access to over 280 strength exercises and six cardiovascular exercises and Pilates routines. Their two fitness equipment products, the XP1 and XS1, are geared towards commercial and home use respectively.
The company plans to use the new funding to further enhance their software, a key differentiator in the fitness technology market.
“We think people are tired of the constant cycle of replacing equipment,” said OxeFit CEO Rab Shanableh. “Instead, we want to focus on enriching the software and maximizing the potential of what people already have.”
OxeFit’s revenue has doubled in the past year, and the company expects to continue this growth trajectory with the increasing popularity of their XS1 and XP1 products, which are currently only available for purchase online. They are planning to raise an additional $20 million in the coming months and are now open to investment from traditional venture capital firms.
“We are looking for partners who understand that OxeFit is more than just gym equipment,” said Shanableh. “We are a company at the forefront of sports, healthcare, data, and AI, and we need the right investors to support our mission.”
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