Wed Sep 25 02:30:03 UTC 2024: ## Coles Responds to ACCC Action with Controversial Slogan Update
In a move likely to further inflame the ongoing supermarket price-gouging controversy, Coles has updated its iconic “Down Down” marketing slogan to “Down Down, Prices Are Down, Up For A Short Period Of Time And Then Down, But Way Higher Than Before.” This comes as the Australian Competition & Consumer Commission (ACCC) prepares legal action against both Coles and Woolworths for alleged price manipulation.
The ACCC has been investigating the supermarkets for their practice of raising prices significantly for a short period, only to then “drop” them to a level still higher than before, effectively misleading consumers about price reductions. While Coles’ new slogan acknowledges the price increases, it is unlikely to appease the ACCC or alleviate public concerns.
This move follows a controversial offer from Woolworths to the ACCC, proposing a limited edition Blue Mufasa Ooshie in exchange for dropping legal action. The ACCC has yet to respond to either the offer or Coles’ new slogan.
The public is hopeful that the ACCC’s investigation will result in meaningful action against the supermarkets, who have been accused of exploiting both farmers and consumers for years.
First Piper 