Wed Sep 25 08:11:53 UTC 2024: ## Apple Rumored to Develop More Affordable Mixed Reality Headset with Lower Pixel Density Display

**Seoul, South Korea** – Apple is reportedly exploring a more affordable Mixed Reality (MR) device with a lower pixel density display to reduce manufacturing costs. This news comes amidst reports that Apple’s high-end Vision Pro headset, launched earlier this year, has fallen short of sales expectations due to its hefty price tag and limited content availability.

According to industry sources, Japanese display manufacturer JDI has provided Apple with an OLED sample for an MR device featuring a 1,500 PPI pixel density, significantly lower than the 3,391 PPI found in the Vision Pro. This sample utilizes glass core substrate (GCS) OLED technology, a departure from the OLED-on-Silicon (OLEDoS) technology that Apple initially requested.

The lower pixel density in the new device could significantly reduce production costs, making the MR experience more accessible to a wider audience. However, it may also impact the overall image quality compared to the Vision Pro.

While Apple is reportedly considering this lower-cost option, it is also exploring other display technologies for a potential affordable MR device. South Korean media outlets predict that Samsung Display (SDC) will also develop GCS-based OLED displays with a similar pixel density for Apple.

The race to secure Apple’s orders for these displays is expected to intensify, with companies from South Korea, Japan, and Taiwan vying for a piece of the action. While SDC and LG Display hold an edge in OLED deposition technology, Taiwanese companies are considered leaders in thin-film transistor (TFT) technology.

Despite the fierce competition, it is estimated that mass production of Apple’s budget MR device could still be two to three years away.

The development of an affordable MR device by Apple could potentially revolutionize the market and make mixed reality technology more accessible to the public. However, the long timeline and uncertainty surrounding the display technology choice make it too early to definitively say which company will ultimately win Apple’s business.

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