Wed Sep 25 08:17:31 UTC 2024: ## Warner Bros International Television Production Snags Top Format Sales Exec from BBC Studios

**London, UK -** Warner Bros International Television Production (WBITVP) has announced the appointment of André Renaud as Global VP of Finished and Format Sales, and Revenue Generation, effective November 2023. Renaud joins the company from BBC Studios, where he served as Senior VP of Global Format Sales.

Renaud brings over 20 years of experience in the television industry, with a proven track record of success in format sales and content licensing. He has overseen the global distribution of hit shows like “Dancing with the Stars,” “The Great Bake Off,” and “Doctor Foster” during his time at BBC Studios. Prior to that, he spent 13 years at ITV Studios, managing content and format sales across EMEA, successfully introducing formats like “Come Dine with Me” and “Hell’s Kitchen” to new audiences.

In his new role at WBITVP, Renaud will lead the team responsible for selling the company’s extensive catalogue of formats and unscripted finished programs worldwide. This includes iconic brands like “The Bachelor,” “First Dates,” and “The Repair Shop.”

“André is a highly respected leader in the industry, and we are thrilled to welcome him to our team,” said Andrew Zein, WBITVP’s Exec VP Creative, Format Development and Sales. “His expertise in format sales, coupled with his passion for developing talent, will be invaluable as we continue to evolve our business and deliver exceptional results for our partners.”

Renaud expressed his excitement about the opportunity to leverage his experience to support WBITVP’s ambitious growth plans. “I am incredibly excited to join Warner Bros International Television Production and contribute to the global success of its iconic formats,” he said. “I look forward to working with the team to expand the reach of these brands and connect with new audiences worldwide.”

With Renaud’s arrival, WBITVP is poised to further strengthen its position as a leading player in the international television market.

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