Mon Sep 23 22:00:56 UTC 2024: ## Boxing Welcomes Dana White: Teddy Atlas Endorses UFC CEO’s Involvement
Boxing legend Teddy Atlas has thrown his support behind UFC CEO Dana White’s entry into the world of boxing. White has long been vocal about his dissatisfaction with the boxing model, calling it “corrupt,” and his involvement has been rumored for years. Now, Atlas believes White’s influence will only strengthen the sport, building upon the progress already made by Saudi Arabian boxing official Turki Alalshikh.
Atlas argues that Alalshikh has revitalized boxing by facilitating high-profile fights that promoters were reluctant to make due to conflicting ownership interests. “He made fights that the sport needs,” Atlas said, echoing White’s approach to the UFC. “Dana White does that. He’s been doing that forever over at the UFC.”
Atlas defends the UFC’s model and the constant critique White faces regarding fighter pay. He believes that the UFC’s success is a result of prioritizing compelling fights, which in turn builds the brand and allows for greater revenue distribution. “The stars are being born, They’re making the bigger money. Same thing in boxing, but then it starts to trickle down,” Atlas explained.
Atlas is confident that White’s involvement in boxing, with his strong focus on making fan-desired fights and enforcing rules, will further strengthen the sport. He welcomes White’s unique approach and believes it could lead to a new era of prosperity for boxing.
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