Tue Sep 24 04:22:00 UTC 2024: ## Iron Deficiency Anaemia: A Silent Threat to Malaysian Children

**Kuala Lumpur, Malaysia -** Iron deficiency anaemia (IDA) is a serious health concern among children, often going undetected until it severely impacts their growth and development. A recent study by Danone Specialized Nutrition (Malaysia) Sdn Bhd and researchers from Universiti Malaya Medical Centre found that one in three Malaysian children under the age of three is at risk of anaemia.

This alarming statistic highlights the need for greater awareness and action. Iron is crucial for children’s development, playing a key role in producing healthy red blood cells, transporting oxygen, and supporting overall cellular function. Untreated IDA can lead to various physical and cognitive issues, weaken the immune system, and make children more susceptible to illnesses.

Recognizing the severity of the problem, Danone Specialized Nutrition Malaysia, under its Dugro brand, is launching the second iteration of its IDA public awareness campaign. The campaign aims to educate Malaysian parents and caregivers about the risks and consequences of IDA.

**Free Screening and Educational Events**

As part of the campaign, Dugro will be organizing free anaemia screening events for children. The “Karnival Generasi Kuat Zat Besi 2024” will be held on September 26th at the IWK Eco Park @ Pantai Dalam, featuring fun activities like coloring contests, sensory games, and health checks.

For those unable to attend the roadshow, Dugro offers an online screening tool called the Iron Strong Screening Questionnaire on their website. This quick questionnaire helps parents identify the risk of IDA in their children.

**Promoting Iron-Rich Nutrition**

Dugro has reformulated its milk with Iron Active, a combination of iron and vitamin C to aid in absorption. This new formula, along with other essential nutrients like DHA and calcium, aims to support healthy growth and development.

“By raising awareness and providing resources, we hope to create an ‘Iron-Strong Generation’ of healthy Malaysian children,” said a spokesperson for Dugro.

The “Karnival Generasi Kuat Zat Besi 2024” offers a valuable opportunity for parents to learn about the importance of iron-rich nutrition and how to prevent IDA in their children. Don’t miss this chance to join the event for a day filled with fun, education, and health-focused activities.

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