Mon Sep 23 17:38:00 UTC 2024: ## Mobile App Ad Fraud Rates Revealed: New Report by Pixalate Highlights Regional Trends

**London, September 23, 2024** – Pixalate, a leading ad fraud protection platform, has released its Global Mobile App IVT Trends report, offering a comprehensive analysis of invalid traffic (IVT) across various app categories. The report breaks down data for major regions: North America, APAC, Europe, EMEA, and LATAM, revealing specific IVT patterns within each region’s top 10 IAB app categories.

The study, based on an analysis of over 60 billion open programmatic ad transactions across 7.3 million mobile apps in Q2 2024, sheds light on the prevalence of ad fraud within different app categories. Pixalate’s research delves into the most prevalent types of IVT detected within each category, providing valuable insights for advertisers and publishers.

The reports, available for download on Pixalate’s website, present a detailed breakdown of estimated open programmatic ad spend in each region and identify the top IVT types within each app category.

“This report is critical for anyone involved in mobile app advertising,” said [Insert name of relevant Pixalate representative], [insert title]. “By understanding the regional differences in IVT trends and prevalent types, advertisers and publishers can better protect their investments and optimize their campaigns.”

The study highlights the ongoing challenge of ad fraud within the mobile advertising ecosystem. Pixalate’s findings underscore the need for robust fraud protection solutions and a collaborative approach among industry stakeholders to address this issue.

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