Mon Sep 23 17:45:00 UTC 2024: ## Fendi Celebrates 100 Years with a Forward-Looking, Freedom-Focused Collection
**Milan, Italy** – Fendi is celebrating its 100th anniversary next year, and while the brand has historically looked forward, its latest collection embraces the past with a nod to the 1920s flapper era. Creative Director Kim Jones, known for his forward-thinking approach, opened the Spring/Summer 2025 show with ethereal beaded dresses reminiscent of the era, acknowledging Fendi’s rich heritage.
The show was a conversation between generations, showcasing the legacy of the Fendi family, from founder Adele Fendi to her daughter Anna and granddaughter Silvia Venturini Fendi. The collection embodied the spirit of freedom that defined the 1920s, a time when women were breaking free from societal norms.
Jones translated this concept into modern garments, offering freedom for both the wearer and the designer. The collection featured unexpected combinations, like crystal-embellished socks paired with sturdy hiking boots and ethereal slip dresses. Tulle skirts with shoulder straps that could be inverted, and handbags with multiple layers that allowed for carrying multiple items, spoke to the versatility and multi-faceted lives of modern women.
The show not only acknowledged Fendi’s history but also embraced contemporary women and their desire for practical, functional clothing that reflects their dynamic lives. The light fabrics, sturdy boots, and easily clutched purses all spoke of women with purpose, with roles beyond the decorative.
Fendi’s 100th anniversary collection is a testament to the brand’s enduring legacy and its ability to evolve with the times. It celebrates the past while looking forward to the future, acknowledging the evolution of women and their ever-changing roles in society.
First Piper 