Mon Sep 23 23:06:53 UTC 2024: ## Japanese Indie Brand 45R Reopens in Singapore with a Focus on Timeless Craftsmanship
**Singapore, [Date]** – Cult Japanese indie fashion label 45R has reopened its doors at Paragon Shopping Mall with a brand new concept store. The larger space features a blend of modern finishes and traditional Japanese aesthetics, showcasing the brand’s commitment to slow fashion and artisanal techniques.
The 170sqm store houses 45R’s entire collection, including men’s, women’s, and unisex lines. Known for its understated designs and impeccable craftsmanship, the brand has earned recognition from publications like GQ magazine, which named it one of the 100 Best Stores in the World.
45R’s “materials first” approach involves sourcing raw materials and producing fabrics in-house, using them as the foundation for its designs. The brand also works with skilled artisans and experts, ensuring the highest quality in every step of the production process.
The label’s signature casual cool cuts are inspired by traditional Japanese workwear, with a relaxed, loose-fit silhouette that carries a touch of bohemian and vintage inspiration. The brand’s co-founder and head designer, Yasumi Inoue, believes in incorporating trends in aspects like sizing, color, and styling while maintaining the core principles of 45R’s timeless aesthetic.
Denim and indigo dyeing are two of 45R’s biggest specialties. The brand uses original cotton raw materials and a proprietary indigo dye, resulting in a unique range of 34 distinct colors. The indigo dyeing process is done by hand by the last remaining “ai masters” in Japan, using traditional techniques and natural plant-derived dyes. This meticulous and time-consuming process ensures the creation of durable and beautiful fabrics.
In addition to indigo dyeing, 45R incorporates other artisanal techniques like block printing and silk screening, highlighting the brand’s dedication to quality and craftsmanship. The meticulous production process explains why a 45R collection can take up to a year to develop and why its garments are not cheap. Most T-shirts start from S$100, while jeans start from S$1,000.
Beyond its commitment to quality, 45R offers services like alterations, repairs, and even laundry to ensure its garments last for generations. This aligns with the brand’s ethos of mindful fashion, encouraging customers to cherish their pieces and pass them down through generations.
45R’s unwavering dedication to quality, craftsmanship, and timeless style has cemented its place as a leading force in the world of slow fashion. Its new concept store at Paragon Shopping Mall offers a unique glimpse into the brand’s philosophy and the enduring power of artisanal techniques.
First Piper 