Mon Sep 23 15:09:00 UTC 2024: ## H&M Studio AW24 Takes Over Paris Fashion Week with Immersive Pop-Up
**Paris, France –** Following successful events in London, Stockholm, and Milan, H&M is bringing its **H&M Studio AW24** pop-up experience to Paris during Fashion Week, transforming Rue de Turenne into a vibrant fashion hub.
The pop-up space, designed to complement the brand’s new collection, will offer an immersive experience blending bold, experimental designs with H&M’s signature timeless classics.
Before the official opening on September 24th, H&M will host a private celebration on September 23rd with special performances. The pop-up opens to the public at 11am on September 24th, featuring DJs, coffee, macaroons, and even an ice cream truck.
“H&M Studio is all about effortless wardrobe solutions – pieces that take you from work to dinner, helping you feel both polished and relaxed,” explains Ann-Sofie Johansson, creative advisor and head of design womenswear at H&M. “This season combines exciting new pieces with reworked classics you’ll wear for years, and accessories that give any outfit a cool edge.”
The pop-up will offer a limited-edition gold denim look and a gold leather clutch, exclusive to the event. Visitors can also browse and shop the full H&M Studio AW24 collection before its global launch on September 26th.
The H&M Studio pop-up is open to all, no invitation required. Head to 116 Rue de Turenne on September 24th and 25th to experience the future of fashion.
First Piper 