Mon Sep 23 15:00:15 UTC 2024: ## Google Search Volatility Continues, New Features Tested, AI Impact Debated
**[City, State] -** Google Search continues to experience ranking volatility, with some sites seeing previous gains from the August core update disappear. This comes as Google Ads experiences a bug displaying ten sitelinks instead of the usual number. Meanwhile, Google is testing a new “shopping card” feature at the top of search results, aiming to enhance the shopping experience.
The impact of AI on traditional search is also a hot topic, with a recent poll revealing that 55% of users are relying on Google or traditional search engines less frequently due to the availability of AI tools. This trend has sparked debate regarding the future of search in the AI era.
Google has also emphasized the importance of the surrounding page content for image SEO. This highlights the need for comprehensive optimization strategies that consider both image and page content.
These updates and developments in the search world were discussed by the Search Engine Roundtable and other online search forums. For more insights and discussions, follow them on Twitter (@rustybrick, @seroundtable), Threads, Mastodon, Bluesky, Facebook, Google News, and subscribe to their YouTube channel, Apple Podcasts, Spotify, or Google Podcasts.
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