Mon Sep 23 15:14:34 UTC 2024: ## Healthcare CX Platforms: A New Era of Personalized Engagement

**FOR IMMEDIATE RELEASE**

**[City, State] – [Date]** – Healthcare providers and insurers are facing a growing challenge: **point-solution fatigue**. While digital front doors have been successful in attracting new patients, they’ve fallen short in building trust and sustained engagement. To address this, leading healthcare organizations (HCOs) are turning to **customer experience (CX) platforms** to create personalized, value-driven experiences.

According to Arielle Trzcinski, Principal Analyst at Forrester, these platforms are the key to earning customer loyalty. “They leverage data to deliver highly tailored experiences, fostering ongoing engagement and stronger relationships,” she explained.

Forrester’s first-ever evaluation of CX platforms for healthcare, the **Forrester Wave™**, analyzed eight leading vendors based on 33 criteria. The report identifies the top performers and highlights their strengths and weaknesses. The vendors included in the evaluation are:

* b.well Connected Health
* Fabric
* League
* Loyal
* Medallia
* Memora Health
* Personify Health
* Smart Communications

Forrester clients can access an interactive version of the Wave, allowing them to customize vendor rankings based on their specific needs.

“CX and digital leaders at HCOs should seek out a platform that prioritizes personalization, seamlessly integrates with existing systems, and leverages advanced analytics and AI to optimize engagement,” said Trzcinski.

This new wave of CX platforms represents a significant shift in the healthcare industry. By focusing on personalized experiences and leveraging data-driven insights, HCOs can build stronger customer relationships and ultimately improve patient outcomes.

**To learn more about the Forrester Wave™ and access the interactive tool, visit [link to Forrester website].**

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