Fri Sep 20 12:10:56 UTC 2024: ## LG NOVA Launches Partner Alliance Program to Foster Innovation and Drive Growth

**CHICAGO** – LG NOVA, the innovation center of LG Electronics North America, has announced the launch of its Partner Alliance Program, a groundbreaking initiative aimed at accelerating innovation through cross-sector collaboration. The program will connect LG NOVA with a diverse network of industry leaders, startups, and organizations, creating a collaborative environment for developing new concepts, testing solutions, and potentially establishing new ventures.

“This program is a win-win for all parties involved, including LG, as we continue to explore new ideas for business co-creation,” stated Kevin Chong, head of corporate and business development at LG NOVA. “The growth of new ideas and cross-industry collaboration will help the markets move forward faster towards a better future that benefits all of us, businesses, people, and the planet.”

The Partner Alliance Program will leverage the resources of LG Electronics across its business units, along with the expertise and infrastructure provided by the Mission for the Future Initiative, another LG program focused on technological innovation. The program’s initial partners include industry giants like IBM, Niantic, Mayo Clinic Innovation Exchange, Fujitsu Research of America, Hyundai CRADLE, and the West Virginia Department of Economic Development. Additional partners are expected to join the alliance in the coming months.

This announcement comes on the heels of LG Electronics’ launch of Primefocus Health, a venture dedicated to developing a provider-facing healthcare delivery platform. This platform utilizes advanced technologies and therapies to facilitate remote patient monitoring and provide access to new therapies through digital applications.

Primefocus Health recently partnered with Marshall Health Network, a West Virginia-based healthcare system, to address regional healthcare challenges, including rural care access, obesity, healthy aging, and substance abuse. This collaboration will leverage technology and remote monitoring services to oversee patient progress and deliver healthcare therapies to patients in their homes, kicking off this month.

LG NOVA’s Partner Alliance Program represents a significant step towards fostering a collaborative ecosystem for innovation and driving positive change across various industries. This initiative has the potential to accelerate the development of cutting-edge solutions that address pressing challenges and improve the future for everyone.

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