Fri Sep 20 13:05:35 UTC 2024: ## Marketing Budgets Remain Steady Despite Economic Uncertainty: DMEXCO Survey Reveals

**Cologne, Germany -** Despite a turbulent economic climate, marketing budgets are set to remain stable or even increase in 2025, according to a recent survey by DMEXCO. This signals the continued importance of marketing for businesses across all sectors.

The survey, conducted among 64 marketing decision-makers registered for the 2024 DMEXCO, highlights several key trends:

**Focus on Branding:** While performance marketing remains crucial, the survey indicates a renewed emphasis on building strong brands. Companies are recognizing the importance of long-term brand building for sustainable success, according to Verena Gründel, DMEXCO’s Brand and Communications Director.

**Data Quality and ROI Remain Top Priorities:** Marketing departments are prioritizing data quality for personalization and targeting as well as measuring the return on investment (ROI) of their marketing activities. This highlights the data-driven nature of modern marketing and the need for effective measurement.

**AI Adoption on the Rise, But Skills Gap Persists:** Artificial Intelligence (AI) is making significant inroads into marketing, boosting both creativity and cost efficiency. However, the survey reveals a skills gap, with a lack of AI knowledge posing a major challenge for many companies.

**Social Media and Influencer Marketing Continue to Thrive:** Social media remains the dominant marketing channel, with a majority of respondents planning to increase their investment in social media and influencer marketing.

**Looking Ahead:** DMEXCO believes that the survey results highlight the industry’s commitment to growth and innovation despite economic challenges. The organization emphasizes the importance of collaboration with stakeholders to tackle industry challenges such as data quality, sustainability, and responsible media practices.

**To learn more about the DMEXCO survey and the future of marketing, visit http://www.dmexco.com.**

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