Thu Sep 19 08:00:00 UTC 2024: ## Italian Icon Mina Makes Historic Fashion Debut with Balenciaga Music
**Milan, Italy -** Balenciaga has announced a groundbreaking collaboration with Italian music legend Mina, marking her first foray into the world of fashion and official merchandise. Known for her iconic style and decades-long musical career, Mina has partnered with Balenciaga Music to create a unique and immersive experience for fans.
Mina’s new single, “L’Amore Vero,” will be pre-released on September 19th through limited-edition merchandise embedded with NFC chips. These chips, when activated by a compatible device, unlock the new song, allowing listeners to literally “wear the music.”
This exclusive collaboration also features a specially curated three-hour playlist by Mina, showcasing her personal selection of favorite artists. The playlist will be available alongside the merchandise in select Balenciaga stores worldwide and on balenciaga.com.
The partnership marks a significant moment in Mina’s career. The artist, who stepped out of the public eye in 1978, has since focused on music production, releasing an album annually for the past 40 years. This collaboration with Balenciaga offers fans a unique opportunity to hear her new music and experience her artistic vision in a new way.
The track, merchandise, and playlist will be available starting September 19th, providing a taste of Mina’s upcoming album, set for release in November.
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