Tue Sep 17 07:03:32 UTC 2024: ## Dell Focuses on AI and GenAI in India, Embracing the Potential While Addressing Concerns

**New Delhi, India** – Dell Technologies is making a significant push into the Artificial Intelligence (AI) and Generative AI (GenAI) market in India, aligning with global trends and customer needs. The company plans to integrate AI into its products and services, providing optimal infrastructure to support AI workloads. This includes the Dell AI Factory, developed in partnership with Nvidia, aimed at accelerating AI adoption in India.

Dell recognizes the transformative power of GenAI, acknowledging the potential for disruption while simultaneously highlighting its ability to revolutionize businesses and society. However, the company acknowledges the challenges facing businesses, citing a lack of skilled talent and difficulties in handling data from various sources.

“About 95% of businesses want to embrace GenAI, but 52% don’t know where to start,” said Alok Ohrie, President and Managing Director of Dell Technologies, India, citing a Dell study.

While GenAI is being implemented for automation and decision-making in various sectors, including finance, content creation, and HR, the availability of skilled talent remains a major obstacle. Dell is addressing this through training and development programs and partnerships with organizations like H2O.ai, which specializes in ethical and responsible AI deployment.

The company also addresses concerns around hallucinations, integrity, and governance in GenAI models. While acknowledging these issues, Dell emphasizes the availability of robust foundation models and partners like H2O.ai, which offer safeguards against potentially misleading results.

In addition to the Dell AI Factory, the company is also promoting AI-on-device solutions through its Co-pilot + AI PCs, like the XPS 13 and Inspiron 14 Plus, targeting IT-ITeS companies in India.

Sanchit Vir Gogia, Founder and CEO of Greyhound Research, believes Dell’s strategic focus on AI, coupled with its hardware expertise and partnerships with companies like Nvidia, positions it well in the rapidly evolving AI landscape. He highlights the burgeoning AI-on-device opportunity and underscores the importance of energy-efficient and ethical AI implementation.

Looking ahead, Ohrie emphasizes the critical importance of building AI skills in India over the next five years. He believes Dell will play a key role in this transformation, particularly as India develops platforms like the Unified Payments Interface (UPI), Open Network for Digital Commerce (ONDC), and Digilocker, further increasing the need for robust IT infrastructure.

However, Ohrie notes a gap in India’s IT infrastructure spending compared to countries like Japan, despite India’s rapid economic growth. He urges the country to prioritize investments in IT infrastructure to achieve its economic goals.

Dell’s commitment to AI and GenAI in India represents a strategic shift towards leveraging these technologies for both business growth and societal transformation. The company’s focus on addressing key challenges, including talent development and ethical AI implementation, positions it as a key player in shaping the future of AI in India.

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