
Mon Sep 16 19:43:31 UTC 2024: ## Baskin-Robbins Reaches Milestone with 1,000th Store in India and SAARC Region
**Mumbai, India – September 16, 2023** – Baskin-Robbins, the world’s largest quick-service restaurant (QSR) ice cream chain, celebrated a significant milestone today, opening its 1,000th location in India and the South Asian Association for Regional Cooperation (SAARC) region. The landmark store was unveiled in the bustling suburb of Andheri, Mumbai, by Inspire franchisee Graviss Foods.
“This is a momentous occasion for Baskin-Robbins,” said Michael Haley, Inspire President and Managing Director of International. “Our success here reflects our dedication to creating exceptional and innovative experiences that resonate with local tastes. We are proud to be a leader in the QSR space and excited to expand our presence further in this market.”
Since its entry into India in 1993, Baskin-Robbins has catered to the diverse preferences of Indian consumers through constant innovation. From introducing new flavors and formats to expanding its retail footprint across 290+ cities, Baskin-Robbins has become an integral part of the consumer experience in India and the SAARC region.
“As India continues its economic growth, Baskin-Robbins is committed to being a part of this journey,” said Vikram Seth, Managing Director of Graviss Foods. “We aim to contribute to the economy, create jobs, and deliver happiness through continued innovation in our products and services.”
The opening of the 1,000th store showcases the brand’s successful strategy of using quality ingredients and offering a variety of flavors, including local favorites like Glub Jamun, Caramel Milkcake, and Rabdi Jalebi. This strategy has fueled Baskin-Robbins’ expansion across India, making it one of their largest global markets.