Thu Sep 12 18:56:00 UTC 2024: ## Food Insecurity Crisis Sparks Innovation in Southern Interior

**Kelowna, BC** – The United Way B.C. has launched its annual fundraising campaign in the southern Interior, highlighting the growing crisis of food insecurity in the region. The campaign aims to raise $1.4 million to support local agencies tackling the issue.

According to Naomi Woodland of the United Way B.C., food-insecure households in the southern Interior increased by a staggering 21.8% in 2023. While food production isn’t the problem, distribution is. This has led organizations to think creatively about solutions.

Carmel Rempel, Executive Director of Kelowna’s Gospel Mission, described how her organization is adapting to the changing landscape. With declining donations, the Gospel Mission has implemented an innovative program where they partner with a local farm to grow their own produce. This allows them to provide fresh, nutritious food to the 500 meals distributed daily from their kitchen, as well as generate revenue by selling excess produce.

Heather van der Gaag, campaign manager for United Way B.C., emphasized the personal impact of food insecurity. Having experienced it herself as a single mother, she understands the vital role organizations like the United Way play in supporting those in need.

The United Way and its partners are implementing initiatives such as food hubs in Penticton and Vernon, and working with the Central Okanagan Food Bank to establish satellite locations for easier access to food.

The campaign encourages residents to donate directly, participate in workplace fundraising campaigns, or volunteer their time.

“When you give back, you feel the best,” said Jeremy Lugowy, assistant director of corporate and community programs for United Way B.C.

The United Way B.C. urges the community to join the fight against food insecurity by supporting their campaign and providing much-needed assistance to families struggling to put food on the table. For volunteer opportunities, visit ivolunteer.ca.

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