Thu Sep 12 01:00:00 UTC 2024: ## Mielle Organics Facing Backlash Over Hair Loss Claims
**Viral TikTok video sparks concern over popular hair care brand**
Mielle Organics, a popular hair care brand, is facing growing criticism following a viral TikTok video where a woman alleged the products caused her hair to fall out. In the video, Amina (@aminalens) described experiencing significant hair loss and attributed it to using Mielle Organics products, sparking a wave of similar testimonies.
Amina, along with other users, voiced concerns that the brand’s products are responsible for hair loss, pointing to the timing of their hair loss coinciding with the use of Mielle Organics products. Several other individuals shared their own experiences with the brand, including one woman who showed viewers clumps of hair she claimed were lost after using Mielle’s rosemary and mint oil.
The online sentiment surrounding Mielle Organics appears to have shifted dramatically since 2022, when many influencers lauded the brand for stimulating hair growth. The brand has been criticized for its high prices, particularly in relation to comparable products not aimed at Black consumers, a phenomenon known as the “Black hair tax.”
In the comments section of the viral TikTok video, many users expressed their intention to stop using Mielle Organics products and offered alternative brands. Some accused founder Monique Rodriguez of “selling out” to Proctor & Gamble, a conglomerate known for its mass-produced consumer goods.
The Daily Dot has reached out to Mielle Organics and Amina for comment on the allegations.
This viral controversy highlights the growing distrust in the beauty industry, particularly among Black consumers. As more users share their negative experiences with Mielle Organics, it remains to be seen how the brand will respond to the mounting criticisms.
First Piper 