Thu Sep 12 04:52:00 UTC 2024: ## SharkNinja Takes the Reins: New Naming Rights Partner for A-League Women

**Sydney, Australia** – The Australian Professional Leagues (APL) has announced a multi-year deal with global product design and technology company SharkNinja, making them the new naming rights partner for the women’s A-League. The partnership will see the league rebranded as the **Ninja A-League**, marking a significant investment in the growth of women’s football in Australia.

SharkNinja’s commitment to the league includes various initiatives aimed at elevating the sport’s profile and accessibility for fans. These initiatives include:

* **Continued broadcast of the popular ‘Dub Zone’ show:** This magazine show will continue to showcase weekly highlights from the Ninja A-League.
* **Introduction of a new junior pass:** Offering free entry for fans under 16 for the first four rounds of the season.
* **Increased free-to-air coverage:** Partnering with Network Ten to ensure at least ten matches will be broadcast on 10 Bold during the 2024/25 season.

SharkNinja also becomes a major partner of the Isuzu UTE A-League, further solidifying their commitment to supporting Australian football.

**Aligning Ambitions**

Both SharkNinja and the APL share a vision to grow women’s football in Australia and New Zealand, creating more opportunities for players and increasing the visibility of the sport for fans.

“Our mission is to positively impact people’s lives every day in every home around the world,” said a SharkNinja spokesperson, highlighting the company’s belief in the powerful role models that female footballers embody.

The APL expressed their enthusiasm for the partnership, stating that it represents a significant step in their mission to invest in the game and elevate the league to new heights.

**A New Chapter for Women’s Football**

The Ninja A-League 2024/25 season kicks off on the weekend of 1-3 November, with the top six teams vying for the coveted title in the Finals Series, scheduled for April and May. This partnership marks a new chapter for women’s football in Australia, promising a brighter future with increased visibility, investment, and support for the sport.

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