Mon Sep 09 15:47:58 UTC 2024: ## Former Hyundai CMO Angela Zepeda Takes the Helm of X’s Global Marketing

**SAN FRANCISCO** – In a significant move for social media giant X, formerly known as Twitter, CEO Linda Yaccarino has announced the appointment of Angela Zepeda as the company’s new Global Head of Marketing. Zepeda, who previously served as Chief Marketing Officer (CMO) and Chief Creative Officer (CCO) for Hyundai, steps into her new role at a pivotal moment for X, as the company seeks to redefine its global presence and explore new revenue streams.

Yaccarino highlighted Zepeda’s extensive experience and expertise in global brand growth, stating, “Angela brings exactly the right skills to lead X’s marketing as we accelerate our innovation.”

Zepeda, who departed Hyundai in late August after a leadership restructuring, expressed her enthusiasm for joining X, describing the new position as “a new adventure.” Her transition from the automotive industry to tech marks a significant career pivot, placing her at the helm of marketing efforts for a platform with global reach and influence.

Zepeda’s celebrated tenure at Hyundai saw her spearheading creative and experiential marketing campaigns, expanding the brand’s presence through bold initiatives that resonated with consumers and emphasized the company’s commitment to innovation.

At X, Zepeda’s primary challenge will be aligning the company’s marketing strategy with its ongoing transformation, which includes paid subscriptions and experimental features aimed at driving user engagement and monetization. Her expertise in brand building and creative leadership will likely be crucial in executing CEO Yaccarino’s vision for X.

Industry experts are optimistic about Zepeda’s potential impact, praising her ability to balance creativity with business performance. They believe her experience navigating complex brand challenges at Hyundai will be invaluable as X redefines its value proposition to advertisers and users.

Zepeda’s arrival coincides with a period of both challenge and opportunity for X, and her approach to driving the next phase of growth for the platform will be closely watched by the tech industry and the broader marketing world.

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