Tue Sep 10 15:08:00 UTC 2024: ## Simpli.fi Recognized in Gartner Market Guide for Ad Tech Platforms

**FOR IMMEDIATE RELEASE**

**FORT WORTH, Texas, September 10, 2024** – Simpli.fi, a leading provider of programmatic advertising and workflow software, has been included in the 2024 Gartner® Market Guide for Ad Tech Platforms.

The report recognizes Simpli.fi’s contribution to the growing ad tech market, where digital advertising is rapidly becoming the dominant force in marketing spend. According to Gartner, digital marketing leaders should align their ad tech platform needs with evolving trends in artificial intelligence, data privacy, and measurement.

Simpli.fi emphasizes the need for advertisers to reach and engage with relevant audiences on digital platforms while delivering measurable and meaningful results. The company believes that the continuous expansion of the ad tech industry will lead to the development of more sophisticated tools.

“We are delighted to be recognized in this year’s Gartner Market Guide for Ad Tech Platforms,” said Frost Prioleau, CEO and co-founder of Simpli.fi. “This inclusion reflects our team’s commitment to delivering programmatic advertising solutions that drive success for agencies and advertisers.”

Simpli.fi empowers over 2,000 media teams, agencies, and brands to maximize relevance in their advertising campaigns. The company’s platform executes over 140,000 campaigns for 30,000 advertisers each month.

**About Simpli.fi**

Simpli.fi is a leading Advertising Success Platform, providing programmatic advertising solutions and workflow software to agencies, brands, and media companies. The company’s platform helps advertisers achieve success across CTV, mobile, display, and other media types. Simpli.fi’s investors include leading private equity firms Blackstone and GTCR.

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