Tue Sep 10 17:52:00 UTC 2024: ## Scotch & Soda Partners with Joe Jonas for Fall-Winter 2024 Campaign
**NEW YORK, Sept. 10, 2024** – Amsterdam-based fashion brand Scotch & Soda has announced a partnership with international pop star Joe Jonas for its highly anticipated Fall-Winter 2024 campaign. Jonas, who serves as the brand’s first global ambassador, will be featured in both the mainline Scotch & Soda collection and his own exclusive capsule collection, co-designed with the brand.
The campaign marks a new era for Scotch & Soda, injecting a vibrant energy into the brand while expanding upon its signature style. The partnership with Jonas, known for his bold and expressive fashion sense, represents a perfect fusion of creative freedom and inclusivity.
Jonas’s capsule collection, inspired by his personal photography and writings, features a range of men’s and unisex clothing and accessories that capture his unique vision for the brand. The collection features vintage-inspired pieces, tailored jackets, graphic tees, two-piece sets, and on-trend accessories.
“As a longtime fan of Scotch & Soda, I am excited to share the collaboration we have created with the world,” said Jonas. “The creative freedom that I was given made this such a fun and rewarding experience.”
Eran Kaim, Chief Product Officer of Scotch & Soda, stated, “Joe’s unique creative eye and distinct sense of style, married with the expert design in the core categories that Scotch & Soda is known for, has proven to be just the perfect combination.”
Joey Gabbay, CEO of Bluestar Alliance, the parent company of Scotch & Soda, highlighted the significance of this partnership, stating, “The launch of this partnership is a fundamental component of Scotch & Soda’s growth; and allows us to celebrate incredible artistic talent, while exposing new consumers to the brand in the U.S. and around the globe.”
The Scotch & Soda x Joe Jonas collection is now available globally at scotchandsoda.com, Scotch & Soda stores and select retailers.
First Piper 