Mon Sep 09 16:14:54 UTC 2024: ## Forget Ego, Focus on Helping: Salespeople Need a LinkedIn Makeover, Says Marketing Expert

**September 9th, 2024** – David Meerman Scott, author of “The New Rules of Marketing & PR,” is urging salespeople to ditch the self-promotional LinkedIn profiles and focus on becoming valuable resources for potential customers.

Scott argues that buyers are increasingly looking to LinkedIn for insight into their sales representatives, and traditional profiles boasting achievements and accolades are failing to inspire confidence. Instead, he encourages salespeople to highlight their expertise, industry knowledge, and willingness to help buyers navigate complex purchasing decisions.

“The key to succeeding in sales on LinkedIn is to focus on buyers, not the next employer,” Scott explains. “An ideal bio shows they are knowledgeable about the industry and helpful to people trying to learn more about it.”

Furthermore, Scott emphasizes that everyone in an organization, regardless of their official job title, can contribute to sales in the digital age.

“We’re all in sales now,” he states, “with the popularity of instant engagement via social networking.” He encourages everyone, from accountants to doctors, to actively engage with potential buyers on platforms like LinkedIn, sharing relevant content and expertise.

This shift towards a more helpful and informative approach to sales is crucial, according to Scott, in today’s increasingly digital landscape. “The new world is about being helpful to anyone trying to learn, no matter how your business card describes your role in your organization,” he concludes.

This excerpt from the 9th edition of “The New Rules of Marketing & PR” underscores the importance of shifting from a purely transactional sales model to a collaborative and informative approach that values expertise and genuine helpfulness.

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