Sat Sep 07 17:17:19 UTC 2024: The article discusses a new study that suggests millennials are more likely to invest in socially responsible companies. The study found that 90% of millennials believe that sustainable investing is important, and 75% have investments in companies that prioritize environmental and social issues. Additionally, the study found that millennials are more likely to research a company’s impact on society before making investment decisions. This indicates a growing trend of socially conscious investing among younger generations.