– Mahindra and Mahindra has no immediate plans to export its newly launched 5-door Thar ROXX
– The company will initially focus on the domestic market
– The Thar ROXX is aimed at the mid-compact SUV segment and is priced starting at Rs 12.99 lakh
– The company anticipates the Thar Brand to take the lead position in the above Rs 12.5 lakh segment
– Mahindra has invested Rs 1,000 crore for Thar ROXX and plans to have a monthly production of 6,500 units
– The company is banking on the “mainstay appeal” of Thar ROXX to become the top player in the Rs 12.5 lakh segment
– Thar ROXX is expected to appeal to multiple sub segments and can be the only car in the house, catering to both urban and rural markets.