– Mahindra & Mahindra officially launched the Thar Roxx on August 15, marking a milestone in the company’s SUV lineup
– The Chief Design & Creative Officer highlighted the unique design features of the Thar Roxx
– CEO Rajesh Jejurikar expressed optimism about Mahindra’s future in the premium SUV market
– The Thar Roxx enters the market with competitive pricing for entry-level models
– Standout feature includes a panoramic sunroof claimed to be the largest in its class
– Buyers can reserve their Thar Roxx starting today with deliveries expected to commence next month
– The Thar Roxx is equipped with features such as electric power steering, six standard airbags, and high-quality upholstery
– The vehicle is powered by a 2.2-liter diesel engine or a 2.0-liter petrol engine, both mated to a six-speed manual transmission.