– Team One has hired Zach Baze as its Executive Director of Data and Effectiveness to unify and amplify its analytics and data sciences practices
– Baze will bring elevated rigor and dialog to clients to measure effectiveness and create business value from data systems
– Baze has experience in CRM, web, media, and advertising and previously served as Chief Intelligence Officer for the Digital Experience Group at Publicis
– Team One focuses on affluent consumers and premium brands, which appealed to Baze
– Team One is dedicated to helping premium brands thrive in the modern media landscape and has offices in six North American cities
– Clients of Team One include Lexus, Marriott International, Barclays Bank, and Cathay Pacific Airlines.