– Amazon’s Prime Day sale in India started on July 20 and will end on July 21, with discounts for Prime members
– Adobe Analytics estimated consumers spent $14.2 billion during last year’s Prime Days in the US and UK
– Prime Days are meant to drive shopping sprees and purchases of Prime memberships
– The event was inspired by summer sales in the US and Chinese e-commerce companies like Alibaba’s Singles’ Day
– Critics argue that Prime Day sales can lead to overconsumption, environmental damage, and worker exploitation
– The sale has not always met expectations in terms of financial impact for Amazon
– Deals on products like Apple, Samsung, and OnePlus have been slightly better this year, but some critics argue many deals are overhyped