– Mahindra & Mahindra Ltd will launch the Thar ROXX, a five-door version of its popular Thar vehicle, on August 15
– The Thar ROXX is said to have a distinctive design, premium features, advanced technology, enhanced performance, sophistication, and safety
– It is expected to disrupt the SUV category and represent a larger-than-life personality of a rockstar
– The current Thar range only has three doors, and the new version is expected to come in both petrol and diesel variants
– The launch event saw the reunion of Salman Khan and Govinda, along with other stars and Maharashtra Chief Minister Eknath Shinde attending the event