– Mahindra & Mahindra Ltd will launch the five-door Thar ROXX vehicle on August 15
– The new model will have advanced technology, enhanced performance, and more features than the existing three-door version
– Thar ROXX is expected to come in both petrol and diesel versions
– The launch event featured Bollywood stars Salman Khan and Govinda, along with other celebrities
– The company aims to further strengthen the Thar brand and cater to customers looking for luxury and adventure opportunities