– Amazon’s Prime Day sale in India began on July 20 and will end on July 21
– Discounts and deals are available for Prime members in 20 countries
– Prime Day aims to drive shopping sprees and purchases of Prime memberships
– The first Prime Day was held in the US in 2015
– Alibaba’s Singles’ Day in China inspired the concept of online sales events
– Amazon has faced criticism for lack of transparency and impact on workers and the environment
– Mega-brands like Walmart and Target also offer discounts around Prime Day
– Overconsumption during sales events can lead to environmental concerns
– Prime Day sales may be influenced by factors like inflation and competition from other retailers
– Q3 earnings reports do not mention Prime Day sales specifically
– Estimates suggest Prime Day is a significant boost to sales, but hype may not always translate into expected numbers.