– Mahindra & Mahindra Ltd will launch the five-door Thar ROXX vehicle on August 15
– Thar ROXX will have more features than the existing three-door version
– The vehicle is expected to come in both petrol and diesel versions
– The company aims to empower customers to ‘explore the impossible’ with luxury and be a part of the Thar lifestyle
– The vehicle will have a distinctive design, premium quotient, advanced technology, enhanced performance, sophistication, and safety
– Thar ROXX represents the larger-than-life personality of a rockstar and will disrupt the SUV category
– The launch event saw the reunion of Salman Khan and Govinda, along with other stars like Jeetendra and Boman Irani attending.